Volvo Enlists the Help of NBA Icon Jeremy Lin to Reach Chinese Market
Published Thursday, 29 March, 2012 by Blog Admin. Categories: People, News, Volvo.
Volvo has set itself some lofty world-wide sales goals for 2020: the automaker wants to reach global sales of 800,000. Not to mention that they'd like meet the 200,000 sales mark in China by 2015. Though these sales goals are extremely admirable, it seems as though the Scandinavian automaker is struggling to win over the Chinese market. Thus far, the company has only 47,140 vehicles total in the emerging Chinese market…