Weston Volvo

The people at Volvo Cars Switzerland are anything but a bunch of gear heads. This February, they started the Volvo Art Session, which turned out to be a most interesting and exciting display of talent.

In five days, 10 artists went about creating and performing their "street art", painting all over a brilliant white Volvo S60 and its white background. A most unusual, canvas for sure.

Even we at Weston Volvo were a bit dubious…

The International Geneva Motor Show is the forum for automakers around the world to display their latest auto innovations. There's pomp. There's circumstance. And as you'd imagine, presentation is everything.

This year, Volvo Car Corporation and Volvo Cars Switzerland created the best display at the show and was effectively awarded with the Creativity 2011 prize. As you can see below, it was Volvo's consistent performance and expression of brand and values…