Volvo Going Mainstream
Published Tuesday, 28 December, 2010 by Blog Admin. Categories: New Inventory, Fleet, News.
Volvo is set to go "mainstream" according to the company's CEO Stefan Jacoby. He's announced plans plans to drop their ambitions of becoming a premium automaker, instead focusing on more affordable vehicles for the public.
Speaking with AutoCar, Jacoby stated "Let's ditch this talk about premium, it sounds like a pricing strategy and it's got an expensive ring to it." He continued, "We need to focus on elegant Scandinavian simplicity, our…
Speaking with AutoCar, Jacoby stated "Let's ditch this talk about premium, it sounds like a pricing strategy and it's got an expensive ring to it." He continued, "We need to focus on elegant Scandinavian simplicity, our…